Mitch Joel, president at Twist Image here in Montreal and author of the Six Degrees of Separation blog, wrote an interesting piece on how the current state of the economy forces businesses and marketers to "look inwards" towards rethinking their marketing strategies in favor of simplicity and alternative media.
(From the Six Pixels of separation blog): "There has never been a more important time to understand the myriad of
digital channels and free publishing tools that are right here in front
of you - at your fingertips - and are relatively cheap, free and easy
to use. If things don't work out and you're forced to figure out your
next move, having a solid digital footprint - a network of people who
are connected to you and a place (or two) where you have been sharing
how you think, create and grow - is going to make you better, sharper,
faster. More importantly, by using these tools, you are going to learn
how to do more with less."
Read the entire post here.
