Arianna Huffington, some Cirque du Soleil acrobats and Rod Blagojevich walk into a New York bar… OK there’s no punch line, but the scope of speakers and presentation topics at the sixth annual Advertising Week at the end of September seemed to draw representatives from every corner of media and advertising. Want to talk celebrity branding? Check. Hear what AOL CEO Tim Armstrong has to say about the company’s recent acquisitions? Uh-huh. See what a creative looks like in the 21st Century? Yep. Catch Tyra Banks, Chuck Porter and Seth Godin on the same stage? Sure. See the mayor of Montreal serve poutine to prancing ad partiers? Oui. With such a range of options, one must plot and scheme around the weeklong schedule, make some tough choices and, ultimately, hope to learn something new, meet someone interesting and try to get a peek at where the world of advertising, marketing and media sees itself headed. Oh, and win new business.

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Tour d’horizon de l’Advertising week 2010

Lisez l’article du magazine Marketing pour un tour d’horizon de l’Advertising week 2010, à New York en cliquant ici