• Client: Les Ballets Jazz de Montréal / 1

Presenting a contemporary dance benefit evening in a playful, inspirational manner.

Mandate

To develop communication tools to promote the Gogo Dancing Annual Gala.

Background

The Gogo Dancing Annual Gala is a fundraising evening that combines a cocktail featuring music, performances by the Ballets Jazz de Montréal dance troupe and a gourmet dinner with dancing. In its communications, the company wanted to indicate the theme of the evening (i.e., the 1960s) while conveying its upscale nature.

Implementation

In the revolutionary spirit of 1960s’ Quebec, we developed a visual based on the concept of a food fight. In contrast to the food being thrown by the dancers, the overall graphic look was simple and elegant, in keeping with the refined nature of the evening.

As part of this project, a poster, a teaser brochure, a printed invitation and an event program were created. All photography was done by Pierre Manning of Shoot Studio.

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