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Les Rivières Shopping Centre : Teenage Market
- Client: Les Rivières Shopping Centre / 1
Turn teens, casual visitors to the shopping center, into customers.
STRATEGY
• Present “Les Rivières” as a brand, incorporating within it other well-known brands.
• Adopt the right tone: humour and mockery. Allow customers to appropriate your brand.
• Adopt the right tools: interactive, entertaining, appropriate to “Digital Natives.”
CaseStudyRivieres - PDF
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mnktyuxukm 04/17/2012 15:06:52
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