Montreal.AD Feed http://www.montreal.ad/en description en MVC RSS lg2 reel http://www.montreal.ad/lg2/lg2-reel Mon, 27 Oct 2008 11:58:37 EST a2829780-63e9-4585-972e-1487e78f0ef4 lg2 _ Desjardins http://www.montreal.ad/lg2/desjardins Wed, 28 Jan 2009 01:05:26 EST 10e30f93-81ba-46e9-93d5-983b7416883e lg2 _ MSSS - Campaign against pathological gambling http://www.montreal.ad/lg2/minist%C3%A8re-de-la-sant%C3%A9-et-des-services-sociaux-du-qu%C3%A9bec Fri, 10 Jul 2009 09:03:22 EST 142534a2-3203-4769-885f-48618f1a264d lg2 We can be entertained and derive considerable pleasure from playing games of luck involving betting. Yet we also run the risk of becoming dependent and letting the game take over. There is no doubt that the consequences of such dependence can be very serious – both for ourselves and for our loved ones. How can one prevent pathological gambling? How can we ensure the game remains just that: a game? The strategy: increase understanding of the main signs of pathological gambling so people can easily recognise them when they occur in daily life... and do something before it's too late. Yes, sometimes the game takes over. Yes, it can lead to lying to one's entourage. Perhaps even to borrowing gambling money from them. And it can also lead to extreme self obsession. Unprompted awareness: 84 % Many awards: five Créa 2009 awards and the Grand Créa 2009, a Gold 2009 Marketing Award and a Bronze 2009 Marketing Award, three Applied Arts awards in 2009, and a nomination for the 2009 Cannes Lions International Advertising Festival.