• Client: BRP / 1

In February 2007, BRP launched the Can-Am Spyder roadster, a radical new take on the motorcycle, with two wheels up front for steering and one powered wheel in the rear.

In preparation for the launch, BRP asked Nurun to develop concepts for a teaser campaign that would generate buzz and anticipation. The objectives were to drive traffic to the Spyder microsite and capture leads from those who wanted to learn more about the launch.

Nurun was also tasked with building the Can-Am Spyder image online, and with growing and maintaining strong interactive relationships.

CaseStudy-BRP-EN - PDF

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