• Client: Industrielle Alliance, Assurance auto et habitation / 2

Industrial Alliance can be proud of the fact that 95% of its customers are satisfied with their home and car insurance after having made a claim. But this television campaign talks about the 5% of customers who are dissatisfied. Why are they dissatisfied? Could it be that Industrial Alliance is perhaps TOO effective? In this ad, a customer is disappointed about having received four times more Air Miles with his insurance. With his Air Miles, he went to the movies, but the film he saw was not what he had hoped.

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