• Client: Industrielle Alliance, Assurance auto et habitation / 2

Industrial Alliance can be proud of the fact that 95% of its customers are satisfied with their home and car insurance after having made a claim. But this television campaign talks about the 5% of customers who are dissatisfied. Why are they dissatisfied? Could it be that Industrial Alliance is perhaps TOO effective? In this ad, a customer is disappointed because her claim was processed too quickly. When her partner no longer had a television for watching hockey, he became the ideal spouse!

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