http://www.montreal.ad/en description en MVC RSS http://www.montreal.ad/palm/palm-reel Wed, 14 Jan 2009 08:32:18 EST 21f793a0-5a86-4dfb-a40a-fcd14257980c PALM + HAVAS _ http://www.montreal.ad/palm/industrielle-alliance Fri, 27 May 2011 12:09:49 EST 14637848-eb19-40c1-a9cd-eaeaec09633a PALM + HAVAS Industrial Alliance can be proud of the fact that 95% of its customers are satisfied with their home and car insurance after having made a claim. But this television campaign talks about the 5% of customers who are dissatisfied. Why are they dissatisfied? Could it be that Industrial Alliance is perhaps TOO effective? In this ad, a customer is disappointed about having received four times more Air Miles with his insurance. With his Air Miles, he went to the movies, but the film he saw was not what he had hoped. http://www.montreal.ad/palm/palm-+-havas-industrielle-alliance-2 Fri, 03 Jun 2011 03:41:41 EST cf03de25-87ae-40b3-8286-fc4e8d0d4c29 PALM + HAVAS Industrial Alliance can be proud of the fact that 95% of its customers are satisfied with their home and car insurance after having made a claim. But this television campaign talks about the 5% of customers who are dissatisfied. Why are they dissatisfied? Could it be that Industrial Alliance is perhaps TOO effective? In this ad, a customer is disappointed because her claim was processed too quickly. When her partner no longer had a television for watching hockey, he became the ideal spouse! http://www.montreal.ad/palm/volkswagen-%C3%A7a-va Mon, 06 Jun 2011 04:15:45 EST ffda5b54-3980-44bc-bc49-a49d74c03f4e PALM + HAVAS A woman is applying the finishing touches to her makeup while sitting in her car. She hears a subtle thud and suddenly a frantic old man appears at her window. He is extremely relieved to discover that she is unharmed, while she is just confused. She looks behind her and realizes that he has just smashed his old car into the back of her Volkswagen Golf City. The robust German-engineered construction of her car means she didn’t even notice. Prix: Bronze Cannes Argent New York Argent Marketing Award Grand Créa