• Client: Association des concessionnaires Volkswagen du Québec / 1

A woman is applying the finishing touches to her makeup while sitting in her car. She hears a subtle thud and suddenly a frantic old man appears at her window. He is extremely relieved to discover that she is unharmed, while she is just confused. She looks behind her and realizes that he has just smashed his old car into the back of her Volkswagen Golf City. The robust German-engineered construction of her car means she didn’t even notice.

Prix:
Bronze Cannes
Argent New York
Argent Marketing Award
Grand Créa

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