• Client: FADOQ / 1

MANDATE
• Rejuvenate the brand while keeping the base of older members
• Recruit new members among Baby-Boomers in Québec

STRATEGY
• Created a new logo and a more modern member card
• Used an “ambassador”: Paul Hervieux (play on words in the name)
• Had a multimedia approach: advertising, public relations, POS, internal networks communications, Web

RESULTS
• Rejuvenation of the brand
• Recruitment of thousands of new 50-60 years old new members via a dedicated 800 telephone number
• Increase of traffic and membership on the Web site
• Conservation of the older members’ base
• Mobilization of existing partners and recruitment of new ones

• Agency presentation »
• Portfolio »