Weblocal Simplex equipment rental
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Labyrinth Shed 16

MANDATE
• To postion the Labyrinthe du Hangar 16 as a prime activity with Mom and the 4 to 12 years old segment
• To compete with major attractions that enjoy high awareness levels and larger budgets
• To increase the awareness level of the attraction and enhance its share of mind

STRATEGY
• Talk to the real decision makers: the 4 to 12 year old kids and their Moms
• Use a media that reaches them and plays a major role in the decision making process: TV
• Choose THE TV station that delivers efficiency in terms of reach and CPM: VRAK.TV, with a mix of ’30 and ‘15 spots coupled with promotions / contests
• Take advantage of TV low season rates that correspond to the client’s hign season to secure buys delivering high reach and frequency, even with a limited budget

RESULTS
• Enhancement of the image and branding
• High awareness of the 2010 theme: magic
• High participation rate to the contest and increase of the Web site visits
• Sizeable increase in sales (best ever)

Comments

  • paulbeartil 04/13/2012 15:40:38

    hi there very helpfull ask for peter poland bearty

  • Trena 03/06/2012 10:08:07

    Here look at this.

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