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Porsche - Image Campaign

MANDATE
• Develop a Québec-specific communication strategy, based on results of an extensive research, that projects and reflects the true essence of the Porsche brand.

STRATEGY
• Implement the strategic approach towards
the different target segments for the different models
• Appeal to Québec customers but avoid quaintness
• Favour prestige magazine as our main media

RESULTS
• Increase of brand awareness
• Successful launch of the new Panamera

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