• Client: Vanessa TV / 1

MANDATE
• Increase the awareness level of Vanessa TV amongst Quebecers

STRATEGY
• Position Vanessa TV as the only specialized French channel dedicated to adult entertainment
• Reach couples and please women and men alike
• Creation of an ad campaign combining Superboards, side of bus posting, POS and mailing to the media

RESULTS
• Sales have increased since the campaign was launched
• The campaign was very well perceived by couples

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