• Client: Rogers Cup / 1

As one of 9 Tier I tournaments on the Sony Ericsson WTA Tour, the Rogers Cup is among the most important tennis events worldwide and welcomes every year the best players on the planet.
First developed to introduce tennis to a younger clientele, the Wreck your Racquet campaign, which has been promoting the Rogers Cup for three years, has become a source of income through ticket sales and cobranding.
The advergame, which has toured the world thanks to the power of viral marketing, is also an important notoriety asset and has benefited from media coverage which has extended beyond the Web.
Each year, the campaign’s success is built upon online public relations targeting social networks, specialized blogs and portals.

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