http://www.montreal.ad/en description en MVC RSS http://www.montreal.ad/svyr/forum Thu, 02 Feb 2012 02:11:25 EST f0f7abd8-c833-49d8-8fe3-3825532c518f SVY&R, Commun and MEC Montreal FRENCH. Le pari sportif est perçu comme étant complexe et donc inaccessible aux néophytes. Inversement, l'essence du produit de pari sportif Mise-O-Jeu est qu'il rend le sport plus intense. Cet espace en ligne est accessible seulement lors des matchs du Canadien de Montréal. Il permet d'accéder aux mots des experts du hockey en direct, à des extraits vidéo de la dernière partie, ainsi qu'à quelques montages thématiques durant les entractes. On y trouve également une salle de clavardage privée liée à Facebook, une « ligne ouverte » et un sondage à saveur hockey. Les utilisateurs de Twitter peuvent pour leur part participer en direct à l'analyse de la rencontre. Comme droit d'entrée, l'utilisateur est invité à faire deux prédictions; par exemple, qui gagnera et combien de lancers seront effectués par Montréal. Ensuite, il découvre, au terme du match, les gains qu'il aurait pu réaliser avec Mise-O-Jeu. www.forum-miseojeu.com http://www.montreal.ad/svyr/otmpc Wed, 01 Feb 2012 02:19:26 EST d38c4105-a4cf-46b0-91cb-bd820d1c9dcc Saint-Jacques Vallée Y&R, Commun FRENCH. Tourisme Ontario présente une exposition de photos de vacances sur un grand nombre de panneaux à Montréal. Les Québécois étaient invités par l'entremise de bannières Web à soumettre leurs meilleures photos de voyage en Ontario, sur le site Laplusgrande.com. L'organisation a ensuite sélectionné 114 clichés finalistes, utilisés comme panneaux publicitaires à travers la grande région de Montréal. Le public pouvait voter pour son image favorite, sur Facebook. La photo gagnante est exposée sur un grand panneau en face du Centre Bell, à Montréal. http://www.montreal.ad/le-saint-publicit%C3%A9-et-design/le-saint Wed, 07 Dec 2011 02:02:07 EST 9c0397cc-49d9-4d6e-b9cb-27cee456261c Le Saint Reel http://www.montreal.ad/beauchemin-communication-marketing/beauchemin-new-reel Wed, 09 Nov 2011 10:13:05 EST a7dd7a87-f4aa-4d9a-8016-2e5e73cbb10e d Ringuet 35 years and still going strong... Within the Beauchemin team, we move on the path of accomplishment by working with our clients so they can ride to success on the wings of great campaigns. Our goal is simple: create impact by generating emotion. Big, juicy slices of emotion with plenty of seasoning. Emotion you get fresh over the counter, not in the freezer section at some anonymous super store. Emotion that generates the impact you need to get the results you’re looking for. At Beauchemin, communication is a family tradition. A sacred recipe handed down from father to son, made from the finest ingredients: a closely knit team of enthusiastic professionals, plus service, strategy, creative, meticulous attention to detail and production efficiency second to none. Because for us, there can be no result without emotion. And no emotion without impact. http://www.montreal.ad/marketel/marketel-website Fri, 30 Sep 2011 10:10:27 EST bae7fc32-6cb4-4562-8c3a-63ffca90a395 Marketel Reel http://www.montreal.ad/ecorce-atelier-creatif/les-interwebs Mon, 08 Aug 2011 01:08:35 EST 2893f100-fe13-4f1a-98a6-88fa9759810b Écorce Atelier Créatif Coming soon! http://www.montreal.ad/carat/club-med Fri, 08 Jul 2011 11:25:14 EST f202d938-a731-44c9-9a76-a783a0675bcd Carat Prix Média 2009 http://www.montreal.ad/ecorce-atelier-creatif/festival-du-nouveau-cin%C3%A9ma-2011 Wed, 22 Jun 2011 09:46:04 EST cfdf0575-6c0b-4173-ab01-bc2b19d0f5b6 Écorce Atelier Créatif Coming soon! http://www.montreal.ad/ecorce-atelier-creatif/abc Thu, 09 Jun 2011 01:33:16 EST 55cde531-c9d5-4a1b-a84c-bed484df819f Écorce Atelier Créatif Coming soon! http://www.montreal.ad/ecorce-atelier-creatif/test-aapq Thu, 09 Jun 2011 01:30:45 EST ac9eea01-c8fc-477f-8f0b-ab6eb5fde51a Écorce Atelier Créatif Presenting a contemporary dance benefit evening in a playful, inspirational manner. Mandate To develop communication tools to promote the Gogo Dancing Annual Gala. Background The Gogo Dancing Annual Gala is a fundraising evening that combines a cocktail featuring music, performances by the Ballets Jazz de Montréal dance troupe and a gourmet dinner with dancing. In its communications, the company wanted to indicate the theme of the evening (i.e., the 1960s) while conveying its upscale nature. Implementation In the revolutionary spirit of 1960s’ Quebec, we developed a visual based on the concept of a food fight. In contrast to the food being thrown by the dancers, the overall graphic look was simple and elegant, in keeping with the refined nature of the evening. As part of this project, a poster, a teaser brochure, a printed invitation and an event program were created. All photography was done by Pierre Manning of Shoot Studio. http://www.montreal.ad/palm/volkswagen-%C3%A7a-va Mon, 06 Jun 2011 04:15:45 EST ffda5b54-3980-44bc-bc49-a49d74c03f4e PALM + HAVAS A woman is applying the finishing touches to her makeup while sitting in her car. She hears a subtle thud and suddenly a frantic old man appears at her window. He is extremely relieved to discover that she is unharmed, while she is just confused. She looks behind her and realizes that he has just smashed his old car into the back of her Volkswagen Golf City. The robust German-engineered construction of her car means she didn’t even notice. Prix: Bronze Cannes Argent New York Argent Marketing Award Grand Créa http://www.montreal.ad/palm/palm-+-havas-industrielle-alliance-2 Fri, 03 Jun 2011 03:41:41 EST cf03de25-87ae-40b3-8286-fc4e8d0d4c29 PALM + HAVAS Industrial Alliance can be proud of the fact that 95% of its customers are satisfied with their home and car insurance after having made a claim. But this television campaign talks about the 5% of customers who are dissatisfied. Why are they dissatisfied? Could it be that Industrial Alliance is perhaps TOO effective? In this ad, a customer is disappointed because her claim was processed too quickly. When her partner no longer had a television for watching hockey, he became the ideal spouse! http://www.montreal.ad/palm/industrielle-alliance Fri, 27 May 2011 12:09:49 EST 14637848-eb19-40c1-a9cd-eaeaec09633a PALM + HAVAS Industrial Alliance can be proud of the fact that 95% of its customers are satisfied with their home and car insurance after having made a claim. But this television campaign talks about the 5% of customers who are dissatisfied. Why are they dissatisfied? Could it be that Industrial Alliance is perhaps TOO effective? In this ad, a customer is disappointed about having received four times more Air Miles with his insurance. With his Air Miles, he went to the movies, but the film he saw was not what he had hoped. http://www.montreal.ad/republik/labyrinthe-du-hangar-16 Mon, 07 Mar 2011 09:36:40 EST 463ae34a-078a-4177-ae56-72f901c57e92 Republik MANDATE • To postion the Labyrinthe du Hangar 16 as a prime activity with Mom and the 4 to 12 years old segment • To compete with major attractions that enjoy high awareness levels and larger budgets • To increase the awareness level of the attraction and enhance its share of mind STRATEGY • Talk to the real decision makers: the 4 to 12 year old kids and their Moms • Use a media that reaches them and plays a major role in the decision making process: TV • Choose THE TV station that delivers efficiency in terms of reach and CPM: VRAK.TV, with a mix of ’30 and ‘15 spots coupled with promotions / contests • Take advantage of TV low season rates that correspond to the client’s hign season to secure buys delivering high reach and frequency, even with a limited budget RESULTS • Enhancement of the image and branding • High awareness of the 2010 theme: magic • High participation rate to the contest and increase of the Web site visits • Sizeable increase in sales (best ever) http://www.montreal.ad/republik/r%C3%A9gie-du-cin%C3%A9ma Mon, 07 Mar 2011 09:36:19 EST a2e5222f-2770-48c0-880c-da2dd450a838 Republik MANDATE • Increase the awareness level and comprehension of the role played by the Régie du cinéma STRATEGY • Use of a communication approach that stands out • Incite members of the movie theaters’ association to show the message in cinemas • POS and mailing to the media http://www.montreal.ad/republik/vanessa Mon, 07 Mar 2011 09:35:54 EST 2003c0a2-2fd1-4070-93c9-b3905a2f4296 Republik MANDATE • Increase the awareness level of Vanessa TV amongst Quebecers STRATEGY • Position Vanessa TV as the only specialized French channel dedicated to adult entertainment • Reach couples and please women and men alike • Creation of an ad campaign combining Superboards, side of bus posting, POS and mailing to the media RESULTS • Sales have increased since the campaign was launched • The campaign was very well perceived by couples http://www.montreal.ad/%C3%BCber-communications/reel Tue, 30 Nov 2010 10:04:38 EST 187a5ba3-e733-4232-ac26-e73170d099d8 Über communications - http://www.montreal.ad/ecorce-atelier-creatif/suite-88 Thu, 12 Aug 2010 03:02:53 EST 080a9960-6883-4f3c-860f-e6807a260b87 Écorce Emphasizing the Luxury Image of a Chocolatier. Mandate To develop a visual that could be used both on the walls of the chocolatier’s two boutiques and in its magazine ads. Background Suite 88 is a luxury chocolatier with boutiques that resemble chic jewellery stores and chocolates presented like precious gems. Implementation In order to position Suite 88 as “the jeweller of chocolate,” we developed an advertising concept featuring the store’s products taking the place of actual jewellery. Chocolates decorated the neck, ears and fingers of three female models, who posed as if in a fashion shoot. Photographed by Pierre Manning of Shoot Studio, the resulting visuals were then used for ads in the fashion magazine Dress to Kill, with the chocolates being introduced as Suite 88’s new collection. The photos taken for this project were awarded a Lux Award. http://www.montreal.ad/ecorce-atelier-creatif/services-de-cartes-desjardins Thu, 12 Aug 2010 01:57:39 EST ce1daf66-fa90-4ece-b09c-ebb36d0089c9 Écorce Demonstrating the Benefits of a Financing Solution. Mandate To develop a poster campaign for the Accord D Desjardins financing solution. Background Available at over 6,000 retailers across Canada, Accord D Desjardins offers consumers rapid financing solutions when purchasing goods and services. Implementation Since the Accord D Desjardins solution enables consumers to immediately enjoy a good or service, Écorce developed the campaign around the phrase “Open Up Your Present.” Based on this concept, six situations were created, each of which shows someone enjoying a special moment. The different variations and corresponding photos took into account the diversity of retail outlets where the visuals would be displayed. http://www.montreal.ad/ecorce-atelier-creatif/commensal Thu, 12 Aug 2010 12:13:43 EST a55c6aa8-66fc-41ac-99a4-d9c8181ff36c Écorce Promoting a Campaign Via Social Networking Media. Mandate To adapt the online component of the Time for Climate Justice campaign to the Quebec market. Background In the buildup to the Copenhagen Conference, Kofi Annan launched a campaign to raise global awareness of climate change by asking the public to contribute to a video petition. Commensal handled the promotion of this initiative in Quebec. Implementation Commensal’s website was updated to enable people to record videos supporting the cause. In order to increase the number of visits on the site, provocative banners were featured on meteomedia.com. Using Commensal’s blog as a starting point, a campaign was implemented via social networking media, especially Facebook and Twitter. A video involving 60 bloggers was produced so that they could promote the campaign in their various communities. Results Over 5,000 Quebecers recorded a video supporting the campaign. Commensal benefited from strong online visibility, especially on the home page of the global Time for Climate Justice website. The number of visits to the Commensal website doubled.