Director's team

• Jean-François Bouchard, President
• Pétula Bouchard, Vice-President
• Bertrand Cesvet, Chairman and Chief Strategist
• Daniel Fortier, Vice-President
• Martin Gauthier, Executive Vice-President
• François Lacoursière, Executive Vice-President
• Philippe Meunier, Chief Creative Officer
• Vito Piazza, Vice-President

Number of employees : 250

Main clients

• adidas
• Aeroplan
• Birks & Mayor
• Cirque du Soleil
• Gaz Metro
• ING (Belair insurance)
• Quebec’s Casinos
• Las Vegas Springs Preserve
• Loto-Québec
• L’Oréal (Garnier)
• Molson
• MGM Mirage
• SAQ
• Red Bull
• Saputo
• Sobey’s (IGA)
• Sopexa (French Wines)
• STM (Montreal’s public transport corporation)
• Tourism Montreal
• Wines from Bordeaux

List of services

• Sid Lee develops brand experiences—by creating products, services and spaces—and markets them through advertising, experiential marketing, branded content and interactive communications.
• To embed brands, products, spaces and services with more meaning and more resonance, we have assembled one of the most multidisciplinary creative teams in the world under one roof.
• 1- BRAND EXPERIENCE DEVELOPMENT
• Architectural and retail design
• Entertainment and attraction design
• Industrial design
• 2- BRAND EXPERIENCE COMMUNICATION
• Branding
• Advertising
• Interactive marketing
• Experiential marketing
• Branded content