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New Metro Supermarket Branding

ZiP is the in-store communication expert. We believe that a shopping environment must be an experience that encompasses the left brain right brain of a brandTM; the tangible benefits and seductive core of a brand.
A shopping space is a media in itself. Therefore, ZiP has invented the 3 “I” concept : Incite, Inform, Inspire.

The Metro portfolio of brands is a great example of our work.

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